Craig Gottwals – Attorney & RBP Expert
They used to be called brokers, then consultants, then producers. Now, advisor seems to be the preferred happy term. Or maybe just the non-descript VP.
When your reputation is for middle-manning the stuffing from your clients as you incessantly push the same four health insurers and three PBMs in your never-ending pursuit of maximum quarterly profits to assuage the overlords of Wall Street or demonic possession of private equity, it makes sense to keep changing your name. The one you picked last year is already sullied.
Increased transparency regulations and AI are hammering the viability of publicly traded commercial brokerages. Health insurance increases have elevated to the point that folks are truly starting to watch, and employers are finally beginning to behave differently.
And I’m here for every minute of it. Bucket of popcorn on my lap, and an IPA in my hand.