“Double your pleasure, double your fun with double mint, double mint, double mint gum.”
PPO VERSION: “Double your pleasure double your fun with the best double priced discounts found under the sun ……………. Insurance gifts a 50% discount off double the price so forever be grateful you won’t pay twice.”
PPO Discounts Mean Nothing
“This is part of an overall national trend to move away from PPO plans that come with high costs to consumers and offer little in the way of coordinated care” – Blue Cross & Blue Shield of Illinois
Source: CHICAGO (FOX 32 News) November 2015
HOMEWORK READING ASSIGNMENT: Hoodwinking – A Popular & Proven Sales Strategy