Day: October 15, 2025

The government ACA Marketplace Open Enrollment period is fast approaching and we already see marketing activity begin like this one.

The purveyor of this advertisement must know something we don’t know.

This marketer is assuming the ACA subsidies (welfare payments) will continue and many applicants will receive free health insurance.

We think so too. Taking away free health insurance from millions of people is political suicide.

Continue reading Marketer Makes Pitch For 2026 Government Marketplace Open Enrollment

“Don’t bother doing something unless you’re radically different from the competition” – Richard Branson

By Bill Rusteberg

Mike Keogh was an extraordinary man. A former Blue Cross salesman in the 1950’s, he later built an independent brokerage in San Antonio with great success. I met Mike in the early 80’s and did quite a bit of business with him.

Continue reading Mike Keogh