https://youtu.be/UehilhnMt5Y?t=253
The Bottom Line: Brokers earn bonuses, vacations to keep companies from switching from Blue Cross
SPRINGFIELD, Ill. (NEXSTAR) — New documents obtained by Target 3 investigators reveal how Blue Cross Blue Shield of Illinois uses its vast resources to incentivize sales staff to grow and retain its customer base.
Brokers who lose more than five percent of their business could see a big impact to their own bottom line, and many of those brokers have dug in and fought hard to keep companies from bailing on Blue Cross.
The largest health insurance provider in Illinois offers big annual bonuses, recurring commission checks, and lavish destination vacations to insurance brokers if they can keep employers from canceling Blue Cross Blue Shield insurance plans for their workers.
Insurance brokers can also earn signing bonuses worth up to $75,000 for each new company they sign with Blue Cross, and up to $30,000 for each current customer they sign to stay enrolled on a Blue Cross plan.
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