At First Bank & Trust, a division of HTLF Bank, decision-making is kept to a local level and bankers are unwaveringly committed to deeply understanding every intricacy of every customer’s financial relationship.
Because when that happens, a bank, even one with over $19 billion in assets and the backing of a company with national outreach, doesn’t just feel like a partner, it feels like an extension of your family. Our unmatched dedication to customer service is strengthened by our parent company, HTLF, a multi-billion financial services company that matches our loyalty to the principles of community banking and has been named a Forbes Best Bank 2023, 2022, 2021, 2020, 2019, 2018, 2017 and 2013.
First Bank & Trust, a division of HTLF Bank’s parent company, Heartland Financial USA, Inc., has rebranded as HTLF. The new branding better reflects the company HTLF is today and what it brings to First Bank & Trust, a division of HTLF Bank, our customers and our communities.
The tagline Powered by HTLF has been added to our logo, representing the technology, efficiency and strength HTLF provides. This enables First Bank & Trust, a division of HTLF Bank to deliver the best of both worlds: the resources and tools of a large company, combined with local decision-making, unmatched customer service and in-depth understanding of our customers and communities.
For more on HTLF, visit poweredbyHTLF.com. This is community banking with the scale to compete at any level.