How Health Insurance Brokers Can Avoid Extinction & Earn Bigger Bucks

It’s tough being a health insurance broker these days. Fewer carriers to work with and the new pesky transparency law requiring commission disclosure is enough to drive one to drink……………….or voluntary benefits selling.

“Voluntary benefit brokers make more money that the law allows” says Molly Mulebriar. “They often make more money than brain surgeons!”

Mulebriar, a free lance reporterette from Waring, Texas has spent a decade following this blog, often offering unsolicited opinions and commentary. “Bill, why the hell are you chasing nickels and dimes in the group health arena when you can be earning Big Bucks in the voluntary market! You should have your head examined!”

Mulebriar is never wrong. She’s right again. Voluntary benefits brokers earn more in less time and seldom if ever have servicing issues whereas health insurance brokers are run ragged solving claim issues almost daily.

When I grow up I want to be an AFLAC agent.

2023-2024 Voluntary Benefits Benchmarking Overview

“Key findings suggest many employers view offering or expanding their voluntary benefits programs as an effective strategy to address attraction and retention challenges in 2024.” 

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