Fascinating Times For Direct Primary Care

“People will start treating health insurance like car insurance. You only use it when you get hit. For everything else? They want a doctor who knows them. Who cares. Who gives them time”

By Vivek Nanda

Every week I talk to direct primary care physicians across the country.
And every week I walk away fascinated. Why they left. What they’re building. How they’re pulling it off.

Some of these practices have built strong panels with ZERO employer contracts. None. Just doctors and patients, directly. And some of them are in towns most people couldn’t find on a map. Doesn’t matter. Patients find them.

Here’s what I tell everyone: This is a fascinating time for DPC. Because patients are waking up. They’re realizing healthcare is broken. Especially the way employers buy healthcare for their people. The 7-minute visit is losing its shine. It won’t hold.

People will start treating health insurance like car insurance. You only use it when you get hit. For everything else? They want a doctor who knows them. Who cares. Who gives them time. That shift is coming. And it’s coming fast.

When physicians in other states and cities ask me who’s doing this right, I point them to the front-runners:

Timothy Murray, M.D. – Solstice Health
Alex Sommers, MD, ABEM, DipABLM – Astia Health, Inc ®
Jonathan Bushman DO – Reliant Direct Primary Care
Geetinder Goyal Dana Mincer, DO Gregory Holton – First Primary Care

If you don’t know them, you should. When you think direct primary care, think of these people. Then connect them with more.

It’s coming. And I couldn’t be more excited about what’s ahead.