“Don’t bother doing something unless you’re radically different from the competition” – Richard Branson
Voluntary employee benefits is a huge and lucrative market for insurance agents. There are tons of competition in that space. To be successful you must be different and better.
A national brokerage touts:
- No member is denied coverage! All insurance products are guaranteed issue for members during their initial year of eligibility.
- Benefits paid from these policies do not coordinate with the company provided benefits and are paid in addition to any benefits provided by the company’s plans.
- All policies, except disability, are fully portable with no change in benefits or cost.
- Available to family members.
- Individually owned – lifetime benefits.
- Strike Waiver of Premium provision on most plans.
- Premiums collected through payroll deduction.
Can you tell what makes them different?
