Short 1:56 minute Video Explains Why People Don’t Like Change
I often say to audiences “I can’t sell a health plan that removes all financial barriers to health care, gives plan members greater freedom to choose, and is half the cost of traditional status quo health plans. No one will buy it. But I can sell a health plan with a high deductible most can’t afford, with fewer provider choices, with rates double the cost and guaranteed to go up year after year after year.”
Then I ask the audience “Do you want to know why?”
The short answer is “It’s because there is no logo on the card.” The long answer involves many aspects some of which defy common sense, reason and logic.
Take the case of a large public entity group plan that practices deficit spending every year on their self-funded health plan administered by Blue Cross. When offered a solution that would cost nothing to implement, would reduce or even eliminate deficit spending, would remove all financial barriers to health care for plan members, and would be readily accepted and embraced by local medical care givers, they failed to act.
Changing more than forty years of status quo managed care is akin to digging the Panama Canal with a spoon.
