Our experience with Reference Based Pricing beginning almost two decades ago passed through three stages:
- First, it was ridiculedÂ
- Second, it was violently opposed
- Third, it was accepted as being self-evident
Others, albeit few in number, venturing into Reference Based Pricing without the political courage to prevail have given up the fight, never to rise again against the power of the Medical Industrial Complex:
Reference Based Pricing – One Price Healthcare™ where both plan sponsors and plan members win while managed care middlemen, hiding back in dark smoke filled rooms, choke to death
