The Effects of ACA On Price Transparency

With the passage of the Affordable Care Act, transparency in medical pricing has gained added traction. Narrow networks, i.e, less expensive providers, is one trend, while the other is reference based pricing which is necessarily based on transparency. Health insurance has now become more of an individual responsibility and less of an employer’s moral responsibility. Consumers are beginning to recognize this. Once consumers have skin in the game, cost transparency becomes a market demand upon which medical care givers either do well or lose business.” – William Rusteberg

Recommended Reading

The Business Of Medical Practice: Transformational Health 2.0 Skills For Doctors by David E. Marcinko & Hope Hetico.

Page 33:  “Similarly, is a specialty company in the benefits market that, while not an insurance company, works directly with health entities, medical providers, and businesses to identify and develop cost effective benefits packages, emphasizing transparency and faiirness in direct reimbursment compensation methods – William Rusteberg, 2010, Personal Communication – ”

William Rusteberg has spoken nationally on continuing changes affecting our health care delivery system, most recently at the Physician Hospital of America (PHA) annual forum in 2013 and the Health Care Administrators Association (HCAA) Executive Forum in 2014. Bill walks his audience through the complicated maze of the American health care delivery system. He exposes industry secrets that drive costs by outlining specific findings not generally known to Plan Sponsors. Bill offers common sense solutions to ever increasing health care costs. Armed with the knowledge industry insiders have kept hidden for years, Plan Sponsors are, for the first time, empowered to negotiate with insurance companies, managed care organizations and other third party intermediaries from a position of strength and can better achieve cost effective health care for their employees while often improving benefits at the same time.