Abrogating the often repeated “We take care of our employees” brain dead BUCA heath plan sponsors reduce claim costs by paying less while plan members pay more.
Industry experts call it cost shifting. Joe Sixpack calls it something else. This practice effectively causes health care costs to rise leading to more cost shifting in a never ending cycle. Ask Mary and she will explain why.
BUCA health plans often change logos on their I.D. cards hoping costs will reduce but to no avail.
Therein lies the four sacred cows of status quo risk management strategies of the past 40 years – Cost shifting, changing logos, hope and magic.
Meanwhile back at the ranch forward thinking plan sponsors reduce claim costs by paying providers less while improving benefits at the same time.
These maverick plan sponsors don’t care about logos. They care about fair, equitable and transparent health care pricing. And, more importantly, they care about their employees who are, after all, paying for all of this.
Selling A Health Plan Without A Logo Is Hard
