Status Quo Health Insurance – Why Everyone’s Doing It

After 40 years of relying on managed care strategies to lower health care costs without success, why are we still doing it?

Because everybody else is doing it. This is called “informational conformity.”


CFO’s never get fired for recommending Blue Cross or any of the other brand name insurance provider. Recommending something different can be dangerous.

Isn’t it better to go along to get along? doesn’t think so.

“Once we rid ourselves of traditional thinking we can get on with creating the future” – James Bertrand