I can sell a health plan that guarantees double digit rate increases year after year along with increasing deductibles and out-of-pocket costs ultimately resulting in functionally uninsured plan members whose employer “cares about them.”
I can’t sell a plan with multi-year static rates proven to be 20-35% lower with better benefits by removing all financial barriers to health care.
Even with empirical evidence and documented case histories, including plans which have not had a rate increase in 15 years while improving benefits at the same time, the power of the logo and the cult of motherhood is irresistible.
Despite the evidence, 95% of plan sponsors continue to embrace the concept “health care costs will forever increase and there is nothing I can do about it. So why even try, it’s too disruptive.“
Then there is the motherhood instinct. “Our employees are too dumb (and fragile) to handle change like this!”
And that’s the way it is. The power of the logo draws moths to flames of inaction and failure. Motherhood be damned.
