The Ben Feldman Cold Call Approach
Juan makes cold calling look easy. Here he demonstrates his unique cold calling approach to setting an appointment with a perfect stranger in less than 45 seconds.
“Every week I made thirty to forty, face-to-face insurance cold calls to offices or homes. There were no warm-up encounters or introductions beforehand. There were no pre-approach letters. I had no advance referral calls. I simply walked right up and ask to see the prospect. This was my no-apologies approach……….I’m very frank. Very open! But above all, I try to make things very clear and simple. I try to get to my point as quickly as I can” – Ben Feldman, Worlds Greatest Life Insurance Salesman
