Juan Demonstrates How To Nail An Appointment In Under 45 Seconds

The Ben Feldman Cold Call Approach

Juan makes cold calling look easy. Here he demonstrates his unique cold calling approach to setting an appointment with a perfect stranger in less than 45 seconds.

“Every week I made thirty to forty, face-to-face insurance cold calls to offices or homes. There were no warm-up encounters or introductions beforehand. There were no pre-approach letters. I had no advance referral calls. I simply walked right up and ask to see the prospect. This was my no-apologies approach……….I’m very frank. Very open! But above all, I try to make things very clear and simple. I try to get to my point as quickly as I can”Ben Feldman, Worlds Greatest Life Insurance Salesman