And I Walked Out to Build Something Better

Rachel Strauss ⭐️

Founder, CEO PBM Princess 👑 | Healthcare’s Connector-in-Chief | Cost-Containment Specialist Public Speaker | Host of InsFluencers | Sales + GTM Strategy + Sparkle| Advocate for Access, Affordability | Funding Finder

May 14, 2025

You remember that scene. Jerry, standing in the middle of a silent office, goldfish in hand, mission statement in the other, basically yelling: “Who’s coming with me?”

That was me—minus the fish, plus a lot of pink PowerPoints.

After decades in healthcare, I had my own Jerry Maguire moment. I couldn’t keep selling just one solution, just one path forward, when I knew deep down that the real answer—for clients, for patients, for the system—isn’t one-size-fits-all. It’s curated. It’s flexible. It’s customized.

It’s Sephora.

Think about it: when you walk into Sephora, you don’t say “What’s the best mascara?” You say, “What works for me?” And the best employees there don’t sell you what’s on promo—they help you find what actually fits. For you.

That’s what I wanted to do in healthcare.

I launched PBM Princess, LLC to do just that—unbiased, personalized, and rooted in real strategy. Right now, it’s a consulting firm. But what I’m really building is a trusted marketplace—a space where payers, startups, and innovators come together to create better outcomes. No rebate games. No smoke and mirrors. Just results.

Brokers: Need to evaluate your PBM? I’ve got you. AND – in a way that won’t cost you more than if you just went directly to the PBM.

Got an expensive medical claim and don’t know what to do with it? I most likely do!

Want to educate your team on PBMs and how to make sense of all the noise? Pick me!

PBMs (Good ones only!) –

Are you getting lost in the sea of PBMS? Are you pretty sure your sales team are just regurgitating facts, but don’t UNDERSTAND the landscape? I am here to your rescue!

Employers: Not sure if your broker is actually serving your best interests? Let’s take a look. Need help finding the right broker to match your goals? I can help there too.

Because you deserve someone in your corner who isn’t chasing a commission check—but chasing clarity.

This is what happens when you realize that the system wasn’t built for the buyer… and you decide to rebuild it anyway.

And here’s the truth: I have a bigger dream, too. I want to be a real voice in this industry. Like, on the Today Show kind of voice. The kind that makes healthcare make sense. The kind that fights for patients, employers, and the people trying to do the right thing in a system stacked against them.

Because no, health insurance and pink glitter aren’t synonyms. But maybe… they should be.

P.S. I left the store so I could build the mall. I saved you a front-row seat.

Want in? I’ve got space for two new clients this quarter—whether you’re a startup looking for traction, an employer ready to reimagine your benefits, or someone who just wants a healthcare Sherpa (with stilettos). Let’s talk!

Rachel Strauss
248-798-7233
rachel@rachelmstrauss.com