Cash pay health plans in the beginning were an ad hoc out-of-contract seat-of-the-pants claim settlement process on a hit and miss basis without any rhyme or reason. Then as time passed by someone thought to memorialized the process within plan documents supported by outside phone banks manned by “care navigators” authorized to negotiate cash settlements with providers through single case agreements, a not so perfect nor consistent process. Then along comes Yuzu Health founded by three youngsters fresh out of nowhere………….
By Russel Pekala – Yuzu Health
I’m reading through some invoices to pay for the insurance plans we manage, and realize that it’s getting easier to pay these invoices.
Why? Because we are transitioning “claims” into card transactions where we give patients money at point of service to buy healthcare. We believe health plans can be less bureaucratic by being more like high-trust expense management (think Ramp/Brex) where members are guided by high-touch care navigators who can help them buy care that lets them pay the least.
When patients buy healthcare through a Yuzu card:
1. They know exactly how much will be covered (usually all of it)
2. They can get seen faster because there is no verification of benefits
3. They can see more providers because there are no network restrictions
Yuzu Health – 3x3x3 Challenge with Russell Pekala
Best to start at 28:50
“The challenge facing successful business ventures is to understand the necessity to continuously respond to market forces in a proactive manner since competition will certainly become a factor to consider at some point. To ignore this basic business premise by remaining complacent is business suicide.”
Don’t bother doing something unless you’re radically different from the competition.
The quote “Don’t bother doing something unless you’re radically different from the competition” is a call to uniqueness and innovation. It emphasizes the importance of standing out in a sea of sameness, suggesting that the only way to truly succeed is to offer something distinct and valuable that sets you apart from your competitors.
In essence, this quote is a testament to the power of differentiation. In any industry or field, there are likely to be many players offering similar products or services. But if you can provide something that’s not just different, but radically different, you can carve out a unique niche for yourself. This radical difference can be anything from a unique product feature, an innovative service model, or even a different approach to customer service.
Applying this idea in today’s world might involve challenging the status quo and thinking outside the box. For instance, in the tech industry, companies like Uber and Airbnb have disrupted traditional industries by offering radically different business models. They didn’t just try to make existing services better; they completely reimagined what those services could be.
In terms of personal development, this quote might inspire us to embrace our individuality and uniqueness. It’s a reminder that we don’t have to follow the crowd or conform to societal norms. Instead, we can forge our own path, leveraging our unique skills, talents, and perspectives to make a difference in the world. Whether in our careers, our hobbies, or our personal lives, we can strive to be radically different in a way that adds value and sets us apart.
