Imagine Ruiz is an independent insurance consultant and Josua is a national well branded consulting firm with offices throughout the Fruited Plains. Which one do you think will get the business responding to a RFQ for consulting services?
The odds favor Joshua ten to one. Yet far greater returns favor Ruiz. This has proven true time after time in the insurance consulting world. Small independents often pack a bigger punch than lethargic Big Boys in distant Ivory Towers who don’t win based on achievement but on branding. Outcomes don’t count nor matter in their world.
