Magic Johnson’s Firm Powers New Long-Term Care Effort

“Magic” Johnson — an NBA Hall of Fame basketball legend — is helping an aging tech firm enter the long-term care benefits market.

EquiTrust Life Insurance Company, a life insurer controlled by Johnson’s Magic Johnson Enterprises, teamed up with Assured Allies this week to introduce the Bridge annuity contract.

Magic Johnson’s Firm Powers New Long-Term Care Effort | ThinkAdvisor