According to Forrester Research, Health Insurance Customer Service is Ranked 15th Out of 19 Industries.
Specifically, Forrester Research Says That Customer Service is ‘Poor’ at Blue Cross of Texas, Illinois, Blue Shield of California, CareFirst Blue Cross, Anthem, United Healthcare, Cigna and Aetna.
Hospital Billing Customer Services Is Bad Too. Hospital Billing Complexity is So Troublesome to Patients, that 40% Say That They Avoid Preventive Care and Screening Tests Just to Avoid the Billing Headache.
Healthcare Customer Service is Terrible Because Health Insurance Companies and Hospitals Do Not Need Good Billing Customer Service to Be Successful, As Demonstrated by High and Rising Health Insurance Stock Prices and Large and Growing Large Hospital Revenue.
For Health Insurance Companies and Hospitals, Not Fixing Their Poor Customer Service May Be a Calculated Business Decision That May Never Change.
Implications: To Help Make Their Employees’ Lives Better, Employers May Need to Hire a Healthcare Navigation Company or Deliver More-and-More Care to Their Plan Members Outside of the Traditional Health Insurance and Hospital Healthcare System.
