Health Care Consumer Misconception: Higher Cost = Higher Quality

Branding is Everything in Consumerism

“My doctor is the most expensive doctor in town because he’s considered the best in his specialty. And he only charges me my $1,000 deductible!”

“I’ve got to go to M.D. Anderson because that’s where everyone goes to get cured, and yes they are expensive because they are the best of the best! I don’t care if they charge my health plan 1,000% of Medicare because life is priceless. Besides, they only charge me my $2,000 deductible!”