By Dave Chase
Here’s a number that should reframe how you think about first meetings. 87% of employers have identifiable compliance gaps. Not potential gaps. Not theoretical exposures. Gaps you can find in 15 minutes with the right diagnostic.
Health Rosetta, a Public Benefit Corporation advisors walk into first meetings with that diagnostic in hand. A missing gag clause attestation. An incomplete broker compensation disclosure. A Form 5500 filed late or not at all. A wrap document that doesn’t match the plan. Nine times out of ten, they find something the current broker missed because no one built compliance into their practice the way smart Health Rosetta advisors have been doing.
Compliance is a great door-opener. No need to replace the broker of record (though that often happens when the employer realizes how much they’ve been paying to still have compliance risks).
The advisors who win new business aren’t always the ones with the lowest fees. They’re the ones who can say, with evidence in hand: “I found a gap in 15 minutes that your current broker missed for three years.” That conversation reframes the entire relationship.
Most brokers treat compliance as a checkbox. #HealthRosetta advisors treat it as a wise strategy.
Have you ever used a compliance audit to open a new client relationship?
