By Donavan Pyle
Commissions create the most obvious misalignment.
Paying a benefits broker a percentage of your premium is like paying your GC a percentage of total project cost—it creates a powerful incentive to drive up your expenses, not control them.
The more you spend on healthcare, the more they make.
And that’s why legacy brokers can’t have a fiduciary relationship with you.
As a CFO, you have a fiduciary duty to get this right.
