Branson’s Business Metric

“Don’t bother doing something unless you’re radically different from the competition” – Richard Branson

By Author – Unknown

The quote “Don’t bother doing something unless you’re radically different from the competition” is a call to uniqueness and innovation. It emphasizes the importance of standing out in a sea of sameness, suggesting that the only way to truly succeed is to offer something distinct and valuable that sets you apart from your competitors.

In essence, this quote is a testament to the power of differentiation. In any industry or field, there are likely to be many players offering similar products or services. But if you can provide something that’s not just different, but radically different, you can carve out a unique niche for yourself. This radical difference can be anything from a unique product feature, an innovative service model, or even a different approach to customer service.

Applying this idea in today’s world might involve challenging the status quo and thinking outside the box. For instance, in the tech industry, companies like Uber and Airbnb have disrupted traditional industries by offering radically different business models. They didn’t just try to make existing services better; they completely reimagined what those services could be.

Which TPA listed below meets Branson’s Business Metric?

□ UMR

□ HEALTHSMART

□ MERITAIN

□ TRUSTMARK

□ UNITED HEALTHCARE

□ 90 DEGREE BENEFITS  

☑ YUZU

□ BOON CHAPMAN

□ MARPAI

□ COLLECTIVE HEALTH

□ CONTIGO HEALTH

□ FIRST CHOICE HEALTH

□ AETNA

□ ALLIED

□ AMERIBEND

□ BLUE CROSS