Brad O’Neill Opines On ICHRA

Just like our morning coffee, we all have a different appetite for health care.

Appetite for health insurance; differs by generations. Thinking back in time, think of the changes in health insurance over the years:

Lost Generation – 1883-1900.
Greatest Generation – 1901-1927.
Silent Generation – 1928-1945.
Baby Boomers – 1946-1964.
Generation X – 1965-1980. The PPO and Indemnity Era
Millennials – 1981-1996 – The HMO Era
Generation Z – 1997-2012. The Mansged Care Era
Generation Alpha – 2013-present. The ICHRA Generation, they love choice and creating the own solutions.

Now think of yourself. What healthcare did you consume as a young adult? How much more healthcare did you consume as you started a family. As you grow older, many folks have health needs that require Rx every day! Do you consume more as you grow older. Is selfcare part of your daily routine.

Trying to solve this problem as a nation, will take us all to reflect on our own health care consumption.

This is why we are bullish on the hashtag#ichra industry. We all have different appetites for insurance, and ichra is the only solution that addresses.


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