
“What are the chances your broker will recommend renewal of your Blue Cross plan this year?” we asked.
A member of the CFO’s staff smiled and said “Probably a high possibility. However, we operate under the belief that vendors don’t want us to know their business because it won’t be good for them, so we remove that barrier as best we can. That’s why you’re here!”
The Blue Ribbon for Producers Bonus Program includes:
- Rewards for selling or renewing group medical benefit plans.
- Recognition for selling or renewing pharmacy lines of business alongside medical coverage

How do independent TPA’s compete with this? “That’s easy!” said the independent insurance broker. “Years ago we were approached by a San Antonio TPA who offered us $250,000 cash upfront if we would move nine of our self-funded groups to them and in addition they guaranteed to pay us the same amount of fees we were currently earning.“
ADDITIONAL READING ASSIGNMENT:
It’s Elementary My Dear Watson
Blue Cross-2024 Agent Bonus Program
Blue Cross Grand Slam Bonus Program
Earn An Extra $500,000 Under BCBSTX 2024 Bonus Program
BCBS To Pay $50,000 Broker Sales Incentive Each Fully Insured Group Sold
ACA Carrier Commission Bonus Programs
Lawsuit Exposes How Health Insurance Brokers Can Earn Enormous Commissions – Risk Managers
The Biggest Con In History – Risk Managers
Tyler Man Connected To PBM Kickback Scheme – Risk Managers
Quit Hiding Your Fees In The Fixed Costs! – Risk Managers
You’re Making How Much! – Risk Managers
Fuzzy Math & Missing Dollars – Risk Managers
Beware of Health Care Consultants’ Partnerships – Risk Managers
Health Insurance Brokers Going Broke – Income Reduced to $500,000