BLUE CROSS TX Blue Ribbon For Producers Program

“What are the chances your broker will recommend renewal of your Blue Cross plan this year?” we asked.

A member of the CFO’s staff smiled and said “Probably a high possibility. However, we operate under the belief that vendors don’t want us to know their business because it won’t be good for them, so we remove that barrier as best we can. That’s why you’re here!”

The Blue Ribbon for Producers Bonus Program includes:

  • Rewards for selling or renewing group medical benefit plans.
  • Recognition for selling or renewing pharmacy lines of business alongside medical coverage

How do independent TPA’s compete with this? “That’s easy!” said the independent insurance broker. “Years ago we were approached by a San Antonio TPA who offered us $250,000 cash upfront if we would move nine of our self-funded groups to them and in addition they guaranteed to pay us the same amount of fees we were currently earning.

ADDITIONAL READING ASSIGNMENT:

It’s Elementary My Dear Watson

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