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Massive Disruption Ahead for $3.7 Trillion Global Wellness Industry
Steven Hansen January 8, 2018
The Yield Growth Corp. (CSE: BOSS) Offers Investors High Upside as an Early Mover in the Cannabis-Infused Wellness Space
The growing trend toward cannabis legalization has not only triggered a rapidly-growing global market for legal cannabis…it is also having a huge impact on a number of other industries all over the world.
In particular, cannabis is causing massive disruption in the wellness industry.
This disruption, in turn, has unleashed a significant profit opportunity for early investors.
One under-the-radar company — The Yield Growth Corp. (CSE: BOSS) – has quickly established itself as an early leader in the cannabis-infused wellness space.
With potentially explosive industry growth, a “Hall of Fame” level management team of experienced executives and a significant first-to-market advantage, The Yield Growth Corp. (CSE: BOSS) has the potential for exponential growth.
Investors looking to take advantage of the opportunities created by cannabis legalization in a massive industry – like the $3.7 trillion global wellness industry[i] – should consider adding shares of The Yield Growth Corp. (CSE: BOSS) while the company is still below Wall Street’s radar.
The Yield Growth Corp. is Poised to Dominate the Intersection of the Global Wellness and Cannabis Markets
No question about it – the global wellness market is massive and offers a wide range of opportunities for forward-thinking companies.
And with the rapid growth of the global cannabis market in 2018 thanks to a worldwide legalization trend, investors are looking for the next explosive growth phase for the cannabis industry.
With baby boomers – who make up 70% of wellness industry consumers – seeking alternatives to help improve their quality of life as they age…and younger generations more open to adding cannabis products to their health and wellness regimens…it’s only natural that the global cannabis and wellness markets would converge in a huge way.
With industry growth comes more research and an increasing number of business ventures looking to take advantage of this upward trend.
And cannabis usage is growing for good reason — it has been noted in history for its healing properties again and again so it is no surprise the spa, wellness and skincare industries now have a range of products with cannabis as a key ingredient.
New studies are being released constantly highlighting the effectiveness of cannabis, and the wellness community has shown an enormous amount of interest in these products, spurring increased investment.
That’s precisely where The Yield Growth Corp. (CSE: BOSS) has taken significant steps to potentially dominate this up-and-coming market.
The Yield Growth Corp. is a company with aspirations to become the next multi-billion wellness/cosmetics giant that emerges from the cannabis industry.
And to help execute this vision, the company is guided by a proven leader with a history of successful business growth…
Proven Experience Building a Powerful Brand…and Delivering Value for Early Shareholders
The Yield Growth Corp. (CSE: BOSS) is led by its CEO Penny Green, the award-winning entrepreneur and co-founder of Glance Technologies and a seasoned securities lawyer.
When it comes to building companies – and developing a strong brand along the way – Ms. Green has a wealth of experience. As a Co-Founder of Merus Labs Inc – which was ultimately acquired by Norgine B.V. for $342 million[iii] – Penny Green has proven she can build value for early shareholders in a powerful way.
That experience in building a brand is critically important to the success of The Yield Growth Corp., as branding for the cannabis-infused wellness industry will present new challenges.
Many marketing professionals may be tempted to use strategies that were effective for tobacco and alcohol. But cannabis is unique and will require an entirely new way of branding.
In this way, cannabis lifestyle brands – such as those being developed by Penny Green and The Yield Growth Corp. – could be disruptive to several sectors, including the wellness industry, makeup, and leisure.
This makes companies like The Yield Growth Corp. (CSE: BOSS) apotential acquisition target for larger wellness or makeup companies such as Estee Lauder, Loreal or Procter & Gamble.
Already in the cannabis space, we’ve seen massive acquisition activity – and the potential impact for up-and-coming companies – with Constellation Brands buying a $3.8 billion stake in Canopy Growth Corp. as just one example.
An Early Mover: Urban Juve is Already Launching a Line of Cannabis-Infused Wellness Products in North America
Urban Juve Provisions Inc., the company’s wholly owned subsidiary, is a modern, Ayurveda-inspired wellness brand, offering hand-crafted, daily use cosmetic and therapeutic products made of Cannabis Sativa, hemp root oil, high quality essential oils and all natural ingredients.
Urban Juve is focused on the nourishment, rejuvenation and transformation of the body from the inside out.
All of Urban Juve’s products contain natural Cannabis Sativa and hemp oil – a powerhouse oil packed with antioxidants, essential amino acids and vitamins and minerals, including calcium, potassium, magnesium, copper, folate, vitamins B-6 and E.
Urban Juve has developed a proprietary method for hemp root oil extraction. The Urban Juve products are formulated to be infused with Cannabidiol (CBD) or Tetrahydrocannabinol (THC). Urban Juve has roughly 50 products set to enter the market in late 2018 and into 2019.
Already, Urban Juve has submitted 25 products to Health Canada for approval. As the company gains experience through the approval process, the market can expect several more developments to come from this burgeoning brand.
Urban Juve is banking on cannabis’ strength as a remedy and effective medicine for pain, digestive disorders, dysentery, sexual prowess, and many other medical uses known among the ancient Ayurvedic medicinal traditions that the company’s products adhere to.
The company has completed 26 Health Canada registrations…has filed 11 U.S. patent applications…and has a highly connected e-commerce platform to help ensure success.
The Yield Growth Corp. Enters the Italian Market with Crop Infrastructure Corp. (CSE: CROP); (OTC: CRXPF)
In June 2018, Urban Juve granted exclusive distribution rights to certain wellness products in Italy for three years to Crop Infrastructure Corp. (CSE:CROP).
Urban Juve also granted CROP the license to infuse the wellness products with CBD or THC. Urban Juve will customize branding and labelling for the wellness products for CROP specific to the Italian market.
CROP Infrastructure Corp. is well-positioned to support the explosive growth of the cannabis crop production sector. CROP aims to leverage strategic capital investment in land expansion opportunities, such as greenhouses, foundations, roads, advanced hydroponics, electrical distribution networks and specialized lighting systems.
This provides Yield Growth Corp. with exposure to the European cannabis market and adds important diversification advantages as well.
With two signed transactions for the rights to Urban Juve – in both North America as well as Italy. The Yield Growth Corp. (CSE: BOSS) is off to a successful start with its cannabis-infused wellness line.
Dynamic, Proven Management Team Positions The Yield Growth Corp. for Success
The Yield Growth Corp’s highly experienced leadership team is made up of proven leaders with extensive backgrounds and success stories from a variety of relevant industries.
Penny Green – President, CEO & Director
Penny is Co-Founder, President and CEO of The Yield Growth Corp. Penny has been recognized on PROFIT Magazine’s W100 list of top Canadian female entrepreneurs. Under her leadership as CEO, her law firm Bacchus Law was in the PROFIT 500 Fastest Growing companies in 2015 and 2016. Penny has deep experience in capital markets and has been involved in over 100 going public transactions. Penny was also a Co-Founder of Merus Labs Inc. (TSX:MSL, NASDAQ:MSLI-Q) which was acquired by Norgine B.V. in July 2017.
Penny regularly participates as a speaker for keynotes and panels on Fintech, Capital-raising and Blockchain including CryptoHQ alongside the World Economic Forum in Davos. Penny has been featured in The National Post, The Globe and Mail, BNN, Chatelaine, Business in Vancouver and more. Penny Green is also a published author for Forbes and a member of the invite-only, Forbes Technology Council.
Rick Huang – CFO
Rick Huang served as CFO of Hanwei Energy Services corporation (TSX: HE). Rick has also served as CFO of other publicly traded companies where he has managed all aspects of finance, banking, compliance, accounting, reporting, internal control, admin, supporting the board of directors in financial oversight. He also has supervised all aspects of accounting for various subsidiary companies in Canada, China, Russia and Kazakhstan and consolidations under IFRS. He has worked on investor relations activities, roadshows AGM preparations, and licensing agreements and has led various public equity financing projects raising funds of up to $90 million and leading acquisitions of up to $80 million. Rick has done negotiations for international joint ventures, including drafting shareholders’ agreements, establishing international legal entities, and assets transfers. Rick also serves as Chair of the Audit Committee for Datable Technology Corp. (TSXV: TTM) and previously Chair of the Governance Committee and member of the Audit Committee of Poydras Gaming Finance Corp. (TSXV: PYD)
Spiros Margaris – Director
Spiros Margaris, holder of a Master’s in Business Administration from the University of Toronto is a top global influencer in three separate categories: fintech, blockchain and artificial intelligence. He is a frequent speaker at international FinTech and InsurTech conferences and publishes articles on innovation and thought leadership. Mr. Margaris was ranked #1 global FinTech influencer and #2 InsurTech global influencer by Onalytica.
Amy Frankel – VP, Licensing
Amy Frankel has over 15 years of experience working with consumer product companies. In her various roles as in-house counsel, Amy has gained vast experience building, protecting and expanding international brands. Previously, Amy was Co-General Counsel of Aritzia LP (TSX: ATZ) and Associate General Counsel of Skechers USA Inc. (NYSE: SKX). Her expertise includes negotiating inbound and outbound licensing deals, developing intellectual property strategies and managing international intellectual property portfolios.
Amy’s experience also includes corporate governance for private and public US and Canadian companies, as well as a wide breadth of commercial matters, including distribution agreements and technology contracts. Amy started her career as a business litigator in Los Angeles, appearing before numerous state and federal courts before moving in-house with Skechers.
1) Poised for Explosive Growth – The Yield Growth Corp. (CSE: BOSS) has taken strides to become the world’s leading cannabis topicals company and has a significant first-to-market advantage.
2) The Next Estee Lauder? – The Yield Growth Corp. is a company with aspirations to become the next multi-billion wellness/cosmetics giant that emerges from the cannabis industry…and is already taking steps to execute this vision.
3) Proven Management Team – Led by CEO Penny Green, the dynamic leaders guiding The Yield Growth Corp. have an outstanding track record of delivering value for early shareholders.
4) Disrupting the $3.7 Trillion Global Wellness Industry – The growing trend toward cannabis legalization has not only triggered a rapidly-growing global market for legal cannabis…it is also causing massive disruption in the wellness industry. The Yield Growth Corp. (CSE: BOSS) is poised to take advantage of this disruption in a powerful way over the next 12 months.
5) The Wheels Are Already in Motion – Thanks to the company’s line of Urban Juve products – with transactions already signed in North America and Italy – revenue is already incoming…and more products will be made available in Canada over the next xx months…offering significant early growth potential.
[i] https://globalwellnessinstitute.org/press-room/statistics-and-facts/
[ii] https://www.forbes.com/sites/janetwburns/2017/05/08/daily-dose-of-cannabis-may-protect-and-heal-the-brain-from-effects-of-aging/#27ee9aff2e44
[iii] https://www.pharmaceutical-technology.com/news/newsnorgine-agrees-to-buy-merus-labs-for-342m-5812602/
