Another vendor, touting a NEW strategy to reduce health care costs, enters the Reference Based Pricing arena. They, along with the rest of their competitors are 35 years late in identifying the concept. Back in the early 1980’s J Patrick Rooney (1927 – 2008) contended that authoritative research showed that Medicare plus 25 percent is the reasonable amount for hospitals to charge. Then, of course, there is J.P.Farley (www.jpfarley.com)who has actually been implementing Reference Based Pricing plans since the 1990’s……………………….
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