The Grand Healthcare Price Illusion

By Craig Gottwals – Mar 31, 2026

Most people assume that when a massive insurance company negotiates with a doctor, there is a single, disciplined price for a routine visit. We like to think that these billion-dollar entities use their size to ensure every patient gets a fair, standardized deal. The data recently shared by Josh Nakka and his team at PriceMedic proves that this is simply an illusion.

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