White House Launches Direct-to-Consumer Drug Site TrumpRx. Here’s what to know

Published Thu, Feb 5 2026

KEY POINTS

• President Donald Trump on Thursday announced the launch of TrumpRx — a direct-to-consumer website that is key to his administration’s efforts to lower prescription drug costs in the U.S. 
• The site is not selling drugs directly to American patients, but will act as a central hub that points them to drugmakers that are offering discounts on certain products on their own direct-to-consumer sites.
• It’s still unclear if all patients, particularly those with insurance coverage, will see more cost savings from using that site to buy their medicines.

Continue reading Drug Pusher Launches Website

“Hospitals already control the claims. Employers already pay full freight. And employers have no negotiating leverage once the claim hits the plan……SwyftScripts does not control prescribing. Hospitals do not control employer savings. And revenue is not driven by utilization expansion, but by reclaiming margin that already exists in the system.”

Continue reading 340b Prescription Drugs – Safety Net or Margin Expansion Strategy?

In just 10 months into a new health plan a small 120 life employer group has paid $56,324.55 for two drugs, (Monjaro and Dupixent) when instead the plan could have paid $26,333.38 for the same drugs, same dosage, from the same manufacturer.  

Continue reading Poof, Employer Burns $26,333.38 In Cash – Isn’t That Something?

By Bryce Platt

Most people think PBMs just adjudicate pharmacy claims (if they know what a PBM even is). Here’s how they actually make money.

Continue reading Here’s How PBMs Make Money

Illustration by Craig Gottwals – Attorney & RBP Expert

Aggressive billing strategies, remaining out-of-network, exploiting payment disputes to maximize revenue. misuse of the No Surprises Act, with a handful of private equity-backed providers and “IDR middlemen” routinely exploiting the law’s Independent Dispute Resolution (IDR)……

Continue reading Health Care Prices Rise as Role of Private Equity Grows

By Josh Butler, President, Butler Benefits & Consulting

I’ve been asked alot lately, “On High Plains Health Plan, do you work with other brokers?”

Continue reading Butler Benefits Offers Texas Brokerage Opportunity