
The problem I see with most health insurance consultants is almost all pre-determine a client’s tolerance for risk before determining where the risk tolerance actually lies.
Continue reading Risk Tolerance – The Fundamental Basis of Goal Setting
The problem I see with most health insurance consultants is almost all pre-determine a client’s tolerance for risk before determining where the risk tolerance actually lies.
Continue reading Risk Tolerance – The Fundamental Basis of Goal Setting
HR Director Reacts After Served With Lawsuit
“A perfect storm of Supreme Court decisions, aggressive litigation and emerging technologies is exposing HR executives to unprecedented legal liability, even for decisions made by their outsourced partners.”
Continue reading HR Executives Face Unprecedented Personal Liability
Source: Business Wire, 11/25/2025
Leveraging Capital Rx’s spread-free, full pass-through pharmacy benefit model, Capital Equilibrium is bringing Rx cost savings and renewal stability to the self-funded municipality and commercial markets
Continue reading Capital Equilibrium Launches a New Level-Funded Pharmacy Benefit Program Powered by Capital Rx
By John Riggs
When most people think of life insurance, they think of protection — not retirement income.
But for high-net-worth individuals, cash-value life insurance can play a dual role: providing long-term protection and serving as a tax-efficient income source in retirement.

By Stacy Edgar
CHRA is reshaping the individual health insurance plans. How? Carriers are putting out ICHRA-specific plans. Here’s an example: Take this new Wellpoint offering in Texas. What makes this an ICHRA-specific plan?
Continue reading Wellpoint Offers ICHRA Specific Health Plan For Texans
Largest employer south of San Antonio considers health insurance options for 2026
The district’s insurance consultant presented “Insurance Plan Options” including TRS ActiveCare to the Brownsville Independent School District insurance committee November 13, 2025.
Continue reading Brownsville ISD Considers Insurance Options Including TRS ActiveCareNovember 13, 2025 SOURCE: Pfizer
NEW YORK–(BUSINESS WIRE)– Pfizer Inc. (NYSE: PFE) today announced the successful completion of its acquisition of Metsera, Inc. (NASDAQ: MTSR), a clinical-stage biopharmaceutical company accelerating the next generation of medicines for obesity and cardiometabolic diseases.
Continue reading Pfizer Completes Acquisition of Metsera
Novo Nordisk and Eli Lilly are both preparing to launch once-a-day weight loss pills by next year …….That would allow patients to avoid the jab of auto-injector pens with tiny needles……Novo Nordisk’s Wegovy pill is likely to arrive for patients first.
Continue reading Ozempic Trypanophobia Solution On The Way
Underwriting Results of a Mid-Size Self-Funded Health Plan
Amazing things can happen when you pay attention. The graph above illustrates the results one can expect when a self-funded plan sponsor replaces an insurance consultant who wasn’t paying attention with one who does.
Continue reading Amazing Things Happen When You Pay Attention
Jack Rusteberg, age 4, announced yesterday, he wants to be an actuary when he grows up.
“That’s great!” said his grandfather. We could use another actuary around here! Risk Managers will be gifting Jack a special calculator for Christmas.”
Continue reading 4-Year-Old Wants To Become An Actuary When He Grows Up
Photo Referred By S. McDaniel
Lung cancer patients says “What the hell, I’ll take a pack of non-filtered Camels please! And charge it to the room………..”
Continue reading The Good Old Days
Status Quo Health Insurance Broker Leading His Clients
“What’s that ahead!” says one lemming to another, “No one told us about that.“ For the first time they see something other than the ass in front of them.
Continue reading The Truth About Group Health Insurance
ANSWER: “Only the designated plan administrator—as named in the governing plan documents—can be subject to penalties.”
BACKGROUND: Nicole Mayor requested plan documents from both MetLife and Union Pacific’s HR department. She alleges that neither provided her with the governing policy. Mayor sued under ERISA, asserting (1) failure to provide plan documents under 29 U.S.C. § 1132(c) and (2) wrongful denial of benefits.
Continue reading Who’s Liable? Plan Administrator or Plan Claim Administrator?
Will The Plan Gain Bipartisan Support?
Handing out billions of taxpayer dollars would create an incentive for individuals and employers to drop their current coverage and enroll in ObamaCare.
Continue reading A Republican Plan for Affordable Health Care
SOURCE: Normandy Insurance Company
Normandy Insurance is a commercial carrier & brokerage that provides
instant quotes, expert underwriting, and hands-on agent support.

Top Three Finalists Line Up For Interviews
The Problem: Death tax is 40 per cent. The only way I can pass the estate and art collection on is to leave it to the wife tax free. I cannot insure an older wife so the younger the better.
Continue reading Attention Life Insurance Salesmen – Old Rich Fart Seeks Younger, Insurable Wife
Providing group health insurance these days is fraught with danger. Unless a plan sponsor is perfect and walks on water, cross your fingers risk assumption is off the charts.
Continue reading Here’s A Reminder Why Employers Want Out of The Health Insurance Business
Brokers using our platform are earning more, spending far less time on admin, and giving their clients a much smoother experience.
Continue reading Consolidated Billing Is Payroll’s Best Friend
Trump Readies Healthcare Plan
Treasury Secretary Scott Bessent said Sunday that Americans can expect an announcement from the Trump administration this week on its plan to reduce healthcare costs.
While details are scarce, President Trump has indicated on several occasions that he wants to send healthcare funds “directly to you, the people” rather than insurance companies.
Trump has also said a plan should be in place by Jan. 30, with healthcare costs expected to surge in 2026 to their highest levels in 15 years. Payment of healthcare subsidies for insurance was a central point of conflict in the 40-day government shutdown.
What will the fix be this time? Will this be yet another “Fix it until it’s more broken?“
Continue reading Government To Fix HealthCare…Again
David Alderman on Linkedin:
The PBM parasites just got eviscerated. The manufacturers pulled the trigger themselves.
Continue reading Obesity Drug Access Grows As Novo & Lily Sell Direct To Employers
$260 million to bail out a failing government health plan is a bargain. Texas bailed out the failing TRS ActiveCare government health plan several times in the past few years by over one billion dollars and it’s still not working…………
Continue reading N.J. Health Insurance Program Is Broke. Governor Proposes $260M Bargain Bailout To Save It
By Bill Rusteberg
There are those in our industry who say ICHRAs are not the solution to rising health care costs. They are not wrong. But they miss an important point.
Continue reading ICHRA
Eli Lilly hits $1 trillion market value, a first for a health-care company
Continue reading The Power of A Patent
Data Marketing challenged a Department of Labor (“DOL”) advisory opinion that finds the arrangement is not an ERISA plan and states are free to regulate it. In 2019, Data Marketing sued the DOL in the Northern District of Texas and emerged victorious.
Continue reading Data Marketing Poses Significant Implications for Health Plans
Self-funded plan sponsors win big when Medicare pays secondary benefits first.
Continue reading Self-Funded Plan Sponsors Win When Medicare Does This………
We are excited to offer a unique franchise opportunity for insurance industry experts looking to elevate their careers.
Continue reading Insurance Franchise Opportunity Available
“We were skeptical of change,” admitted Superintendent Brent Evans. “Nobody does no deductible and no out-of-pocket. Every other year, it felt like we were cutting benefits or asking employees to pay more. That’s not how you retain people.”
Continue reading Sundown ISD – A Curative Success StoryFile the following article under “What Took You So Long.” A county in South Texas eliminated their deductible and co-insurance features more than a decade ago when they realized deductibles are silly and counterproductive.
Continue reading Cigna Eliminates Deductibles & Coinsurance
“Our clients are laughing all the way to the bank while fearful groups, afraid of change, watch the healthcare cartel devastate their health plans and devour their profitability and employee compensation.”
Continue reading The Difference Fear Makes In Healthcare Finance
You can save 100% if you stop covering them, but if you don’t go HERE and see your estimated savings by opening up multiple channels to access the lowest net-cost fulfillment.
Continue reading What Could Your Plan Save on GLP-1s?
Round Rock, a city in Central Texas with 840 employees, established their own onsite clinic and reported their results at a recent conference. Here’s a few statistics which you may find useful if you are considering establishing your own clinic.
Continue reading City Owned Clinic Reports Results
By Bill Rusteberg
It was a rare and memorable experience. Two travelers, strangers, whose paths crossed in an instant, sharing something special together.
Continue reading Travelers
Why serious employers can’t outsource judgment to PPO contracts and hospital billing offices anymore
Continue reading How We Turned a 1,300% “Nonprofit” Ransom Demand into a Reasonable Bill
Announcing the Joe Sixpack Lab Basic Test For Men
Continue reading Joe Sixpack’s Simplified Lab Test For Male Urinators
By Stacy Mays
Right Between the Eyes. We need to talk about the real cost of “coverage.”
I’ve spent 30 years building and fixing health-benefit programs… and this still hits me in the gut:
🔹 50% of Americans spend < $1,300 a year on healthcare services
🔹 90% spend < $17,000
🔹 But the average individual premium? ~$9,000
🔹 And average out-of-pocket costs? ~$3,200

By Laura
It’s that time of year again when Open Enrollment begins. Mandatory Open Enrollment meetings to educate employees on a health care plan no one understands are scheduled during company time.
Continue reading Feel Good Open Enrollment Meetings Are A Waste of Time
By Bill Rusteberg
What’s the price we pay for free-credit drug money?
Continue reading Remember Back In The Day When PBMs Didn’t Exist?
Oria enables price discovery for hospital services with an AI-powered interface that allows anyone to ask questions and quickly discover insights from hospital price transparency files.
Continue reading ORIA: Free AI Powered Hospital Price Check
J Patrick Rooney is considered by many to be the Father of Margin Based Pricing better known these days as Reference Based Pricing. Many believe his conclusion of what the “sweet spot” reference point should be still holds true today.
Continue reading J Patrick Rooney – Godfather of Reference Based Pricing
Horizon Agrees to Settle False Claims Act Case for $100 Million
Through rigorous analysis and deep industry insight, AVYM principals Mark Flores and Vince Flores assisted state officials in identifying systemic misconduct by Horizon BCBS NJ. This collaboration helped secure a historic settlement and protect public plan assets from misuse.
Is Your Health Insurance Better Today Than It Was 15 Years Ago? ……Really? Why Not?……… This 8 minute video offers one view that’s hard to discount……………
Continue reading Is Your Health Insurance Better Today Than It Was 15 Years Ago?
“Since when do billion-dollar vendors get to file an appeal in a public court of law – of a public contract – funded with public dollars, affecting public employees – behind closed doors?”
Continue reading Sealed Legal Pleadings Plague Health Care Litigation
BOOM… California, the biggest market in the U.S., just passed PBM reform. And sizzle, this is hot.
Continue reading California Passes PBM Reform
Revolutionizing health insurance with transparent pricing and actionable insights.
Continue reading Here’s Another Health Plan You Didn’t Know Existed (Until Now)
The administration, together with pharmaceutical manufacturers Eli Lilly and Novo Nordisk, announced an agreement to lower prices and expand access to glucagon-like peptide-1 receptor agonists (GLP-1s) for weight loss for those in the Medicare Part D and Medicaid programs as well as direct-to-consumer (DTC) purchasing.
Continue reading GLP‑1 Announcement May Affect Prices for Group Health Plans
Monies forcibly taken from working Americans and gifted to health insurance companies insuring roughly 24 million people who purchased plans under the Affordable Care Act ACA cost an estimated $1.8T in 2023, roughly 7% of the US gross domestic product.
Continue reading 24,000,000 Americans Were Gifted 7% of GDP Equaling $1,800,000,000 In 2023According to Forrester Research, Health Insurance Customer Service is Ranked 15th Out of 19 Industries.
Continue reading Healthcare Customer Service is Terrible… Why?
Imagine you need surgery and you want the best surgeon on the planet. You check in to your local 5 bed community hospital on the south side of the tracks where you seldom venture. After you show proof of financial responsibility and sign your life away you are wheeled into the 240 square foot operating room. You look around. “Where’s the surgeon?” you ask. “Ah, he’s in Rio enjoying a leisure day by his pool. But don’t worry, he’ll be performing the procedure remotely” purrs the reassuring PA.
Continue reading World’s First Transatlantic SurgeryIn 1945, the 692nd crossed the Rhine River and advanced across Germany, arriving in Munich by April. Cpl. Myers earned a Bronze Star. See General Orders #172 – Wilber Meyers pg. 5, 27 September 1945.
Continue reading Corporal Jack Meyers
Lt. Col. E. Rusteberg – West Point 1934 – Two Silver Stars, One Bronze Star, Presidential Unit Citation (Battle of Hatten), Purple Heart.
The battalion began the battle of Hatten with 33 officers and 748 en- listed men. Fifty-two hours later it had an effective strength of 11 officers and 253 enlisted men. All others were either killed, wounded or missing in action.
Continue reading Veterans Day 2025
By Bill Rusteberg
Billed charges are manufactured numbers having nothing to do with cost or value. It’s simply a starting point designed to create the illusion of value to the benefit of hordes of middlemen feeding off one fifth of the American economy.
Continue reading Billed Charges Disco MagicImpatient ACA plan member supports Trump’s idea
Story by David Nather
President Trump said Saturday that the money that’s being spent on Affordable Care Act subsidies now should be sent directly to consumers — a position that’s likely to complicate the government shutdown deadlock even more.
Continue reading Trump Calls For Obamacare Subsidies To Be Sent To Consumers
By Bill Rusteberg
According to the Bureau of Labor Statistics, in 2023 93% of private-industry workers participating in medical care plans had a plan network. That means 7% don’t.
Continue reading 93% Get Annual Rate Increases, 7% Don’t
“To every broker and consultant who ignored our words, I wonder if you have a conflict of interest? I wonder how many ways you are paid on products, commissions, and overrides by the bad actor in question?”
Continue reading The Evil Genius of PBMs
Slated for 2026, President Trump’s direct-to-consumer TrumpRx website will offer obesity drugs to Americans for as low as $150 for a month’s supply.
Continue reading President Donald J. Trump Announces Major Developments in Bringing Most-Favored-Nation Pricing to American Patients
TotalCare plans come with four $0 visits each to different doctors every year to make it easier to get care without worrying about costs.
Continue reading Our plans are the best thing since Texas BBQ.
“Believe it or not there are still Reference Based Pricing firms out there charging fees based on a percentage of billed charges. You would think after all these years plan sponsors would wise up.” Molly Mulebriar
Continue reading TPA’s Invited To Participate In Lucrative 12% Charge Master Fee
While you were trick or treating, CMS released its CY 2026 Physician Fee Schedule Final rule. Here’s the link.
Continue reading CMS Fee Schedule Updates! And What To Do About It
The 60 best risk management blogs and websites in 2025 from thousands of blogs on the web and ranked by relevancy, authority, social media followers & freshness.
Continue reading 60 Best Risk Management Blogs and Websites in 2025
My Prediction: Consolidation whispers (and not-so-whispers) are about to turn into headlines. Within 12–36 months, expect merger announcements across both Blues and non-Blues.
Continue reading Why Blues and Non-Blues Consolidation in the Next 12–36 Months Should Not Surprise Anyone
If agreements are finalized, President Trump is expected to announce them Thursday morning at the White House, alongside pharmaceutical executives, the people said.
Continue reading TrumpRx To Lower Ozempic Price To $149?“We’re pretty excited about it” said Mr. Esquivel, the district’s health insurance broker.
Continue reading Kingsville ISD Trustees Discuss Patient Dumping Scheme
by: Adam Schwager – Oct 31, 2025
AUSTIN (Nexstar) — For the nearly 4 million Texans who currently use the Affordable Care Act (ACA) marketplace to get their insurance, Saturday is the time to start looking at renewals. Open enrollment starts then, and in order to have health insurance starting on Jan. 1, current enrollees must select their 2026 plan by Dec. 15. The final deadline is Jan. 15 to get insurance starting on Feb. 1.
Continue reading Affordable Care Act “Very Good Value for People In Texas”