Short 1:56 minute Video Explains Why People Don’t Like Change
I often say to audiences “I can’t sell a health plan that removes all financial barriers to health care, gives plan members greater freedom to choose, and is half the cost of traditional status quo health plans. No one will buy it. But I can sell a health plan with a high deductible most can’t afford, with fewer provider choices, with rates double the cost and guaranteed to go up year after year after year.”
Continue reading Why Change Fails – People Don’t Like Change