Build Your Own RX Plan – Bypass Predatory Business Models (PBMs)

“Don’t bother doing something unless your radically different from the competition”– Richard Branson

By Bill Rusteberg

Building a Rx benefit plan without a PBM (Predatory Business Model) is beginning to make sense for plan sponsors whose Rx costs are as high as 50% of total plan spend. They no longer view their plan as a health plan but as a Rx plan with health benefits attached.

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