Archive for September 18th, 2018

Xerox, Eastman Kodak And Cost Plus Insurance

Tuesday, September 18th, 2018

trojan

“The challenge facing successful business ventures is to understand the necessity to continuously respond to market forces in a proactive manner since competition will certainly become a factor to consider at some point. To ignore this basic business premise by remaining complacent is business suicide.” – Bill Rusteberg

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Secret Hospital Deals That Squelch Competition

Tuesday, September 18th, 2018

Contracts with insurers allow hospitals to hide prices from consumers, add fees and discourage use of less-expensive rivals………………………. (more…)

My Discount Beats Your Discount!

Tuesday, September 18th, 2018
Plan sponsors are probably the most confused group of people in the history of mankind. Every health insurance salesman that comes in the door says the same thing, “My discounts are the best!”

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Selling Fear & Cost Plus Insurance

Tuesday, September 18th, 2018

The most powerful selling tool is fear. It motivates buyers to act quickly and decisively without basis of reasoned consideration. Depending on the level of fear a seasoned salesman can gin up during his close,  fees to be charged and eagerly paid by the victim are directly and proportionally related. Higher fear levels bring higher fees.

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