Archive for February 15th, 2012

Public Backs Obama on Insurance Mandate

Wednesday, February 15th, 2012

It’s not even close: By a lopsided margin of 66 percent to 26 percent, Americans support President Barack Obama’s proposal to require private health insurance plans to cover the full cost of birth control for women, according to a new CBS/New York Times public opinion poll.

Sales Tips For Pharmacy Reps – Turning Doctors Into Salesmen

Wednesday, February 15th, 2012

Group health plans attempt to control prescription costs by placing higher co-pays on expensive brand name drugs. The theory is to encourage lower cost generic drug utilization.

Pharmacy drug manufacturers are fighting back by buying down the co-pay at the point of sale.